Further detail: June 2025 TV market detail page | TV Market Update hub.
June 2025: final editorial review
- Race Across the World – BBC – 14.1m
- Coronation Street – ITV – 8.9m
- Death Valley – BBC – 8.6m
- Have I Got News for You – BBC – 8.6m
- Wimbledon – BBC – 8.2m
- BBC News at Six – BBC – 8.1m
- The 1% Club – ITV – 8.1m
- The Gold – BBC – 7.9m
- Celebrity Gogglebox – Channel 4 – 7.8m
- Emmerdale – ITV – 7.8m
June was quieter commercially at the very top of the audience table, but not empty. Coronation Street, The 1% Club, Celebrity Gogglebox and Emmerdale gave buyers dependable commercial contexts while BBC factual, news and early Wimbledon coverage showed where national attention was gathering.
The bigger industry story was structural: Sky, Channel 4 and ITV announced plans for a joint premium video advertising marketplace with Comcast Advertising. That mattered more than any single programme because it pointed towards easier access to broadcaster video for advertisers who had historically found TV too complex or too expensive. The outside context was warm weather, Wimbledon build-up, public spending politics and summer travel stories.
The buying read: June was a testing month. Brands should have been learning how linear, BVOD and CTV worked together before Q4, while keeping premium sport and entertainment for moments where the creative genuinely deserved the audience.
June 2025 was a month for looking at TV as a buying market, not just a viewing habit. The useful question for advertisers was where commercial attention could still be bought with confidence, and where demand was likely to push pricing up.
Commercial programming and viewing
June gave commercial TV a mix of summer entertainment, sport, factual and lifestyle viewing. The real market story was less about one programme and more about how broadcasters packaged premium video across linear and streaming. For advertisers, the buyable environments were ITV, Channel 4, Sky, Channel 5, UKTV and their streaming extensions.
Advertiser and category movement
Retail, travel, grocery, drinks, leisure, telecoms and entertainment brands were balancing summer demand with the need to prepare for autumn. Agencies were increasingly asking how much TV money should sit in linear reach, how much in BVOD, and how much in connected TV or YouTube.
Broadcaster, agency and platform news
The major news was Sky, Channel 4 and ITV announcing plans for a joint premium video advertising marketplace with Comcast Advertising. For buyers, the commercial implication was important: easier access to broadcaster streaming could bring more SMEs and digital-native brands into TV, but it also raised questions about pricing, inventory quality and how agencies protect planning discipline.
Cost of TV and buying conditions
June was not a bargain month, but it still had negotiable pockets. Summer can create softer viewing in some areas, yet premium sport and entertainment hold their price. The best buys were likely portfolio deals that mixed scale with addressability.
Media buying view
- Watch the new broadcaster marketplace closely; it could change access for smaller advertisers.
- Keep a clear distinction between premium broadcaster video and open digital video.
- Use June to test BVOD and CTV learning before Q4.