This is the detail companion page for Latest In The TV Market: November 2025. It expands the November 2025 view with BARB programme data, commercial-channel highlights, market context, public campaign signals, UK news and the next relevant TV planning watch.
Data basis: BARB Weekly Top 50 Shows, 7-day consolidated viewing, using all populated BARB weeks overlapping November 2025: 27 Oct 2025 – 02 Nov 2025, 03 Nov 2025 – 09 Nov 2025, 10 Nov 2025 – 16 Nov 2025, 17 Nov 2025 – 23 Nov 2025, 24 Nov 2025 – 30 Nov 2025. The programme tables dedupe repeated strands, so soaps and returning series appear once using their strongest audience across the included weeks. Because BARB reports weekly, some selected weeks cross a calendar-month boundary.
Top 10 Programmes
The strongest deduped programme strands across the available November 2025 BARB weeks were led by The Celebrity Traitors, I'm a Celebrity… Get Me Out of Here!, Strictly Come Dancing. This is a monthly best-of view rather than a list of every high-rating episode.
| Rank | Programme | Broadcaster | Audience | Best Week |
|---|---|---|---|---|
| 1 | The Celebrity Traitors | BBC | 14.94m | 03 Nov 2025 – 09 Nov 2025 |
| 2 | I'm a Celebrity… Get Me Out of Here! | ITV | 10.21m | 10 Nov 2025 – 16 Nov 2025 |
| 3 | Strictly Come Dancing | BBC | 8.00m | 17 Nov 2025 – 23 Nov 2025 |
| 4 | The Great British Bake Off | Channel 4 | 7.00m | 27 Oct 2025 – 02 Nov 2025 |
| 5 | Celebrity Race Across the World | BBC | 6.74m | 03 Nov 2025 – 09 Nov 2025 |
| 6 | Trigger Point | ITV | 5.73m | 03 Nov 2025 – 09 Nov 2025 |
| 7 | The Celebrity Traitors: Uncloaked | BBC | 5.61m | 03 Nov 2025 – 09 Nov 2025 |
| 8 | Have I Got News for You | BBC | 5.58m | 27 Oct 2025 – 02 Nov 2025 |
| 9 | Shetland | BBC | 5.24m | 03 Nov 2025 – 09 Nov 2025 |
| 10 | Kingdom | BBC | 4.89m | 03 Nov 2025 – 09 Nov 2025 |
Top 15 Commercial-Channel Programmes
With BBC entries removed, the leading commercial environments were headed by I'm a Celebrity… Get Me Out of Here!, The Great British Bake Off, Trigger Point. This is the more practical list for spot-TV planning because it removes repeat episodes and shows the strongest commercial or non-BBC programme strands.
| Rank | Programme | Broadcaster | Audience | Best Week |
|---|---|---|---|---|
| 1 | I'm a Celebrity… Get Me Out of Here! | ITV | 10.21m | 10 Nov 2025 – 16 Nov 2025 |
| 2 | The Great British Bake Off | Channel 4 | 7.00m | 27 Oct 2025 – 02 Nov 2025 |
| 3 | Trigger Point | ITV | 5.73m | 03 Nov 2025 – 09 Nov 2025 |
| 4 | Coronation Street | ITV | 4.13m | 24 Nov 2025 – 30 Nov 2025 |
| 5 | World Cup: Qualifiers: ALB v ENG | ITV | 3.75m | 10 Nov 2025 – 16 Nov 2025 |
| 6 | Gogglebox | Channel 4 | 3.63m | 27 Oct 2025 – 02 Nov 2025 |
| 7 | Emmerdale | ITV | 3.61m | 03 Nov 2025 – 09 Nov 2025 |
| 8 | The 1% Club | ITV | 3.36m | 27 Oct 2025 – 02 Nov 2025 |
| 9 | World Cup: Qualifiers: ENG v SRB | ITV | 3.21m | 10 Nov 2025 – 16 Nov 2025 |
| 10 | The Martin Lewis Money Show Live | ITV | 3.13m | 24 Nov 2025 – 30 Nov 2025 |
| 11 | Bullseye | ITV | 3.11m | 10 Nov 2025 – 16 Nov 2025 |
| 12 | All Creatures Great and Small | Channel 5 | 2.87m | 27 Oct 2025 – 02 Nov 2025 |
| 13 | Married at First Sight UK | Channel 4 | 2.79m | 27 Oct 2025 – 02 Nov 2025 |
| 14 | The Chase | ITV | 2.79m | 17 Nov 2025 – 23 Nov 2025 |
Market Insight
November is one of the most commercially intense TV months. Retail, grocery, telecoms and entertainment demand rises around Black Friday and the Christmas build.
Across this period, the useful planning frame is total TV rather than linear alone: linear still provides fast reach, while BVOD and connected TV help add targeting, frequency control and lighter-viewer coverage. Public market context can be tracked through IPA Bellwether, Thinkbox and broadcaster trading updates.
Public Campaign Signals
Campaign activity is heavy in retail, supermarkets, tech, gifting, telecoms, toys, entertainment, finance and delivery. Creative needs to work quickly because viewers are comparing offers across many advertisers.
This section is deliberately based on public campaign and category signals only. It does not use private spot logs, client data or internal monitoring sources.
Political And Economic Background
Household affordability is especially relevant in November. Campaigns that combine emotional warmth with concrete value are usually better placed.
For the wider economic read, the most useful public references are the ONS inflation releases and the Bank of England monetary policy updates. The TV buying implication is consistent: when consumers feel pressure, creative needs to make the benefit easy to understand.
UK News And Weather
Colder, darker evenings support TV viewing, but severe weather can change response by region. Late optimisation matters.
The Met Office weather and climate updates are a useful public reference for understanding when weather may have shifted viewing patterns or short-term response.
Upcoming TV Planning Watch
December planning is now live: Christmas retail, grocery, gifting, charity, delivery deadlines and festive entertainment. Campaigns should balance emotional distinctiveness with practical information such as availability, last-order dates and price reassurance.
Sources
- BARB Weekly Top 50 Shows, C7 public dashboard data, weeks used: 27 Oct 2025 – 02 Nov 2025, 03 Nov 2025 – 09 Nov 2025, 10 Nov 2025 – 16 Nov 2025, 17 Nov 2025 – 23 Nov 2025, 24 Nov 2025 – 30 Nov 2025.
- IPA Bellwether reports.
- Thinkbox commercial TV research and planning resources.
- ONS inflation releases.
- Bank of England monetary policy updates.
- Met Office weather and climate updates.
- FIFA World Cup 2026.
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