This is the detail companion page for Latest In The TV Market: July 2025. It expands the July 2025 view with BARB programme data, commercial-channel highlights, market context, public campaign signals, UK news and the next relevant TV planning watch.
Data basis: BARB Weekly Top 50 Shows, 7-day consolidated viewing, using all populated BARB weeks overlapping July 2025: 30 Jun 2025 – 06 Jul 2025, 07 Jul 2025 – 13 Jul 2025, 14 Jul 2025 – 20 Jul 2025, 21 Jul 2025 – 27 Jul 2025, 28 Jul 2025 – 03 Aug 2025. The programme tables dedupe repeated strands, so soaps and returning series appear once using their strongest audience across the included weeks. Because BARB reports weekly, some selected weeks cross a calendar-month boundary.
Top 10 Programmes
The strongest deduped programme strands across the available July 2025 BARB weeks were led by Women's Euro 2025, UEFA Women's Euro 2025, Wimbledon. This is a monthly best-of view rather than a list of every high-rating episode.
| Rank | Programme | Broadcaster | Audience | Best Week |
|---|---|---|---|---|
| 1 | Women's Euro 2025 | BBC | 7.17m | 21 Jul 2025 – 27 Jul 2025 |
| 2 | UEFA Women's Euro 2025 | ITV | 6.40m | 21 Jul 2025 – 27 Jul 2025 |
| 3 | Wimbledon | BBC | 5.95m | 07 Jul 2025 – 13 Jul 2025 |
| 4 | Destination X | BBC | 5.31m | 28 Jul 2025 – 03 Aug 2025 |
| 5 | The Great British Sewing Bee | BBC | 4.71m | 14 Jul 2025 – 20 Jul 2025 |
| 6 | Coronation Street | ITV | 4.26m | 14 Jul 2025 – 20 Jul 2025 |
| 7 | BBC News at Six | BBC | 4.25m | 07 Jul 2025 – 13 Jul 2025 |
| 8 | Karen Pirie | ITV | 4.11m | 28 Jul 2025 – 03 Aug 2025 |
| 9 | Emmerdale | ITV | 3.92m | 28 Jul 2025 – 03 Aug 2025 |
| 10 | EastEnders | BBC | 3.57m | 14 Jul 2025 – 20 Jul 2025 |
Top 15 Commercial-Channel Programmes
With BBC entries removed, the leading commercial environments were headed by UEFA Women's Euro 2025, Coronation Street, Karen Pirie. This is the more practical list for spot-TV planning because it removes repeat episodes and shows the strongest commercial or non-BBC programme strands.
| Rank | Programme | Broadcaster | Audience | Best Week |
|---|---|---|---|---|
| 1 | UEFA Women's Euro 2025 | ITV | 6.40m | 21 Jul 2025 – 27 Jul 2025 |
| 2 | Coronation Street | ITV | 4.26m | 14 Jul 2025 – 20 Jul 2025 |
| 3 | Karen Pirie | ITV | 4.11m | 28 Jul 2025 – 03 Aug 2025 |
| 4 | Emmerdale | ITV | 3.92m | 28 Jul 2025 – 03 Aug 2025 |
| 5 | 24 Hours in Police Custody | Channel 4 | 3.50m | 07 Jul 2025 – 13 Jul 2025 |
| 6 | Celebrity Gogglebox | Channel 4 | 3.25m | 07 Jul 2025 – 13 Jul 2025 |
| 7 | UEFA Women's Euro 2025: ENG v WAL | ITV | 3.05m | 07 Jul 2025 – 13 Jul 2025 |
| 8 | Long Lost Family: Born Without Trace | ITV | 2.92m | 30 Jun 2025 – 06 Jul 2025 |
| 9 | UEFA Women's Euro 2025: FRA v ENG | ITV | 2.72m | 30 Jun 2025 – 06 Jul 2025 |
| 10 | Love Island | ITV | 2.72m | 07 Jul 2025 – 13 Jul 2025 |
| 11 | ITV Evening News | ITV | 2.69m | 30 Jun 2025 – 06 Jul 2025 |
| 12 | UEFA Women's Euro 2025: Final: ENG v ESP | ITV | 2.47m | 21 Jul 2025 – 27 Jul 2025 |
| 13 | Formula 1 ® | Channel 4 | 2.29m | 30 Jun 2025 – 06 Jul 2025 |
| 14 | Taskmaster | Channel 4 | 2.28m | 30 Jun 2025 – 06 Jul 2025 |
| 15 | SHARK! Celebrity Infested Waters | ITV | 1.99m | 14 Jul 2025 – 20 Jul 2025 |
Market Insight
July is shaped by summer holidays, sport, travel and outdoor behaviour. TV can still deliver dependable scale, but schedules need to work harder around lighter viewing and more fragmented routines.
Across this period, the useful planning frame is total TV rather than linear alone: linear still provides fast reach, while BVOD and connected TV help add targeting, frequency control and lighter-viewer coverage. Public market context can be tracked through IPA Bellwether, Thinkbox and broadcaster trading updates.
Public Campaign Signals
Campaign activity usually favours travel, leisure, drinks, grocery, retail sales, entertainment and family categories. BVOD and connected TV can help manage reach where linear viewing softens.
This section is deliberately based on public campaign and category signals only. It does not use private spot logs, client data or internal monitoring sources.
Political And Economic Background
Public attention is more dispersed in July, so simple creative and clear offers matter. Heavy political or economic news can still lift news viewing at short notice.
For the wider economic read, the most useful public references are the ONS inflation releases and the Bank of England monetary policy updates. The TV buying implication is consistent: when consumers feel pressure, creative needs to make the benefit easy to understand.
UK News And Weather
Hot weather can push behaviour outdoors and reduce some scheduled viewing, while poor weather can pull audiences back to TV. Responsive planning is valuable.
The Met Office weather and climate updates are a useful public reference for understanding when weather may have shifted viewing patterns or short-term response.
Upcoming TV Planning Watch
The next planning window is August into early September: back-to-school, late summer travel, family entertainment and the return to routine. This is a good moment to line up September re-entry campaigns while using August selectively rather than assuming full autumn viewing has returned.
Sources
- BARB Weekly Top 50 Shows, C7 public dashboard data, weeks used: 30 Jun 2025 – 06 Jul 2025, 07 Jul 2025 – 13 Jul 2025, 14 Jul 2025 – 20 Jul 2025, 21 Jul 2025 – 27 Jul 2025, 28 Jul 2025 – 03 Aug 2025.
- IPA Bellwether reports.
- Thinkbox commercial TV research and planning resources.
- ONS inflation releases.
- Bank of England monetary policy updates.
- Met Office weather and climate updates.
- FIFA World Cup 2026.
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