The 2026 archive follows a year moving from winter drama and entertainment into a spring/summer market shaped by Eurovision, warmer weather, sport and the build into the FIFA World Cup.

• May 2026

  Race Across the World and Eurovision set the audience pace, while Believe Me, Coronation Street and Secret Service shaped the strongest commercial opportunities.

• April 2026

  Race Across the World led the month, with Britain’s Got Talent, LOL and Coronation Street showing where commercial reach still gathered before the summer build.

• March 2026

  Call the Midwife, Race Across the World and Britain’s Got Talent framed the spring audience picture as advertisers prepared for Easter and early summer demand.

• February 2026

  Call the Midwife, The Night Manager and Silent Witness kept BBC drama strong, while BGT, The 1% Club and Six Nations gave buyers commercial scale.

• January 2026

  The Traitors dominated the new-year audience conversation, with Call the Midwife and winter entertainment setting the tone for Q1 planning.

The 2025 archive moves from winter drama and entertainment through a sport-led summer into a strong autumn and Christmas schedule, showing how audience attention shifted through the year.

• December 2025

  Strictly, I’m a Celebrity and Amandaland led a crowded festive month, with The 1% Club and Christmas specials carrying commercial value.

• November 2025

  The Celebrity Traitors, I’m a Celebrity and Strictly made November a high-attention month just as Black Friday and Christmas demand intensified.

• October 2025

  The Celebrity Traitors, Strictly and Bake Off powered the autumn schedule as retail, telecoms and Q4 advertiser pressure began to rise.

• September 2025

  Strictly and Bake Off marked the return to routine, while I Fought the Law gave ITV a stronger commercial drama point into autumn.

• August 2025

  Destination X, Sewing Bee and I Fought the Law led a late-summer month shaped by holidays, lighter routines and the run-in to September.

• July 2025

  Women’s Euro 2025 and Wimbledon made July sport-led, with Love Island and summer viewing patterns shaping commercial reach choices.

• June 2025

  Race Across the World, Britain’s Got Talent and Code of Silence carried the month as advertisers moved into summer travel and leisure planning.

• May 2025

  Eurovision and Race Across the World led the month, with Code of Silence and ITV entertainment keeping commercial options visible.

• April 2025

  Protection, Race Across the World and Britain’s Got Talent shaped the spring audience picture as Easter and bank-holiday activity built.

• March 2025

  Unforgotten, Protection and Call the Midwife led a drama-heavy month, with spring retail and travel planning starting to come forward.

• February 2025

  Call the Midwife, Britain’s Got Talent and Unforgotten drove the month, with Six Nations and early spring categories adding commercial context.

• January 2025

  The Traitors was the clear new-year standout, with Call the Midwife, Death in Paradise and Playing Nice framing early 2025 viewing.

• January 2025
• February 2025
• March 2025
• April 2025
• May 2025
• June 2025
• July 2025
• August 2025
• September 2025
• October 2025
• November 2025
• December 2025

• January 2026
• February 2026
• March 2026
• April 2026
• May 2026