Regional TV advertising lets UK advertisers focus TV budget on specific areas rather than buying a fully national campaign. It can be useful for local brands, regional launches, dealer networks, property, retail, recruitment, events and first-time TV tests.
TVMediaBuying.co.uk helps advertisers compare regional airtime, Sky AdSmart, BVOD, connected TV and broadcaster VOD options so the campaign reaches the right geography without wasting spend.
Regional TV planning options
- Regional linear TV airtime.
- Sky AdSmart addressable TV targeting.
- BVOD and streaming TV by location.
- Connected TV and OTT audience targeting.
- Local campaign testing before national scale.
What to check in a regional TV plan
A regional TV plan should make the geography clear, show expected reach and frequency, explain the channel mix, set out airtime costs and define how campaign performance will be judged.
Independent regional TV advice
Independent review can help determine whether regional TV is the right route, whether the budget is large enough and whether addressable TV or BVOD would produce a cleaner test.
Related guides: Sky AdSmart advertising, TV airtime buying, TV advertising for small business and TV advertising costs.