Rebel Spirit Media
Latest
DAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problemDAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problem
Section

How To Buy

The different ways TV airtime is actually bought — spot and airtime buying, DRTV, campaign management, response measurement and agency vs direct.

DRTV In 2026: Making Response TV Pay When Airtime Costs More
How To Buy18 Oct 2026

DRTV In 2026: Making Response TV Pay When Airtime Costs More

Airtime prices are up about 20% and budgets are at a nine-year high. How direct-response advertisers…
The Big Agencies Are Consolidating. Where Does That Leave Smaller Advertisers?
How To Buy18 Oct 2026

The Big Agencies Are Consolidating. Where Does That Leave Smaller Advertisers?

Three giant agency groups, a run of senior reshuffles and growth that is patchy in the…
Agency Or Buy Direct? They Solve Different Problems
How To Buy23 Aug 2026

Agency Or Buy Direct? They Solve Different Problems

Both can work. Buying direct suits a simple brief; an agency compares the market and challenges…
What We Check Before A TV Schedule Is Approved
How To Buy18 Jul 2026

What We Check Before A TV Schedule Is Approved

Rebel Spirit Media is a TV buying agency for UK advertisers who want clearer planning, sharper…
DRTV Explained: Buying TV Around Response, Not Just Awareness
How To Buy14 Jul 2026

DRTV Explained: Buying TV Around Response, Not Just Awareness

A Direct Response TV campaign is built to generate enquiries, calls, visits, leads or sales —…
DRTV Explained: Buying TV Around Response, Not Just Awareness
How To Buy14 Jul 2026

DRTV Explained: Buying TV Around Response, Not Just Awareness

A Direct Response TV campaign is built to generate enquiries, calls, visits, leads or sales —…
Response Measurement: Did The TV Actually Do Anything?
How To Buy13 Jul 2026

Response Measurement: Did The TV Actually Do Anything?

Connecting airtime to calls, visits, search uplift and sales — so you know what worked, and…
Spot Buying: Why The Quality Of A Spot Beats Its Price
How To Buy12 Jul 2026

Spot Buying: Why The Quality Of A Spot Beats Its Price

Spot buying is choosing individual placements within a schedule — and where an ad runs matters…
Airtime Buying: Matching The Schedule To The Objective
How To Buy11 Jul 2026

Airtime Buying: Matching The Schedule To The Objective

Buying airtime across broadcasters, regions and dayparts — matched to the audience and objective, not the…
Campaign Management: The Job Doesn’t End When You Book
How To Buy10 Jul 2026

Campaign Management: The Job Doesn’t End When You Book

Once a campaign is live, someone has to check it's actually delivering the weight, audience and…