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DAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problemDAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problem
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Costs & Planning

What TV really costs and why — budgets, regional pricing, seasonal demand, forecasting and the linear/BVOD/CTV trade-offs.

Regional TV Testing: Prove It Works Before You Go National
Costs & Planning18 Oct 2026

Regional TV Testing: Prove It Works Before You Go National

Run TV in one region, hold back a similar one, and measure the difference. How to…
£50,000 For A First TV Campaign: How We Would Split It
Costs & Planning18 Oct 2026

£50,000 For A First TV Campaign: How We Would Split It

Hundreds of UK brands spend under £50,000 a year on TV. How we would divide a…
What Does £10,000 Buy On UK TV In 2026?
Costs & Planning18 Oct 2026

What Does £10,000 Buy On UK TV In 2026?

More than 200 UK advertisers spent under £10,000 on TV last year. What that budget really…
DRTV Creative That Makes The Phone Ring
Costs & Planning18 Oct 2026

DRTV Creative That Makes The Phone Ring

Great airtime can't rescue an advert that doesn't tell people what to do. What response creative…
Measuring DRTV On A Small Budget: What You Actually Need
Costs & Planning18 Oct 2026

Measuring DRTV On A Small Budget: What You Actually Need

You don't need an attribution platform to know whether response TV is working. The simple tracking…
What A DRTV Test Really Costs: Do The Maths Before The Media
Costs & Planning18 Oct 2026

What A DRTV Test Really Costs: Do The Maths Before The Media

Before you book a single spot, work out what a response is worth and what the…
ITV1 Adults CPT by Region, 2026
Costs & Planning13 Sep 2026

ITV1 Adults CPT by Region, 2026

Average 2026 ITV1 Adults CPT for all thirteen sales regions, against the national benchmark of £14.58.
Every ITV1 Audience: What Each One Costs
Costs & Planning13 Sep 2026

Every ITV1 Audience: What Each One Costs

Cost per thousand for all fifteen ITV1 trading audiences, 2026 against 2025. The dearest costs 47…
ITV1 Cost Per Thousand
Costs & Planning13 Sep 2026

ITV1 Cost Per Thousand

Average ITV1 cost per thousand by month for four trading audiences, 2026 against 2025. Market prices…
Airtime Cost Forecasting: Planning For Prices Up 20%
Costs & Planning23 Aug 2026

Airtime Cost Forecasting: Planning For Prices Up 20%

ITV1 prices are up about 20% on last year. How to forecast what a schedule will…
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