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Every major UK commercial broadcaster explained — where each fits in a plan, and how the airtime and streaming are bought.

Connected TV And BVOD: Where The UK Audience Is Actually Going
Channels18 Oct 2026

Connected TV And BVOD: Where The UK Audience Is Actually Going

Live TV viewing is falling, broadcaster streaming is rising, and YouTube takes 15% of all viewing.…
Sky Buying ITV: What It Means If You Are Not A Big Advertiser
Channels18 Oct 2026

Sky Buying ITV: What It Means If You Are Not A Big Advertiser

The government is minded to intervene in Sky's up-to-£1.6bn deal for ITV's broadcast business. Why ITV…
UKTV: U&Dave, U&W And U&Alibi As Value Reach
Channels23 Aug 2026

UKTV: U&Dave, U&W And U&Alibi As Value Reach

UKTV's channels are sold by Channel 4 Sales, and merger talks between the two have been…
ITV And ITVX In 2026: Still The Biggest Reach, With A Sale Pending
Channels9 Jul 2026

ITV And ITVX In 2026: Still The Biggest Reach, With A Sale Pending

ITV1 is still the fastest way to build reach in the UK, and its prices are…
Channel 4 In 2026: Younger Reach, And Channel 5 Joins Its Sales House
Channels8 Jul 2026

Channel 4 In 2026: Younger Reach, And Channel 5 Joins Its Sales House

Channel 4 Sales takes on Paramount's UK ad sales, including Channel 5, from 2027. Where Channel…
Channel 5 And 5: Broad Reach At A Price That Often Beats ITV
Channels7 Jul 2026

Channel 5 And 5: Broad Reach At A Price That Often Beats ITV

Channel 5's streaming service, formerly My5, is now simply 5, and its ad sales move to…
Sky Media: TV, Sport And Streaming — And Soon ITV?
Channels6 Jul 2026

Sky Media: TV, Sport And Streaming — And Soon ITV?

Sky Media sells Sky's own channels, sport and partner channels on cost per thousand. How it…
Sky AdSmart: Postcode-Targeted TV For Smaller Budgets
Channels6 Jul 2026

Sky AdSmart: Postcode-Targeted TV For Smaller Budgets

AdSmart shows your TV ad only to the households and areas you choose, bought on CPM.…
Can You Advertise On The BBC? No — But It Still Shapes Your Plan
Channels4 Jul 2026

Can You Advertise On The BBC? No — But It Still Shapes Your Plan

The BBC sells no spot advertising in the UK, yet it takes about 18% of all…