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Daily Brief

Daily UK media-buying brief for advertisers buying television: airtime prices and trading conditions, adspend and audience data, BVOD and connected TV, account and people moves, and gambling advertising rules. Written each morning by Peter Legg.

Football's gambling inventory is being squeezed from both ends at once
Daily Brief27 Oct 2026

Football's gambling inventory is being squeezed from both ends at once

The APPG on Gambling Reform backs a Downing Street petition to end gambling advertising in football,…
A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying online
Daily Brief26 Oct 2026

A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying online

Machine Games Duty is reported to be capped at 25% in Wednesday's Budget, the BBC cuts…
The regulator has just published the black market's media plan — and it is a search query
Daily Brief25 Oct 2026

The regulator has just published the black market's media plan — and it is a search query

The Gambling Commission names the search term driving UK players to the black market three days…
IG Group is buying into betting's airtime — and it is not buying as a bookmaker
Daily Brief24 Oct 2026

IG Group is buying into betting's airtime — and it is not buying as a bookmaker

IG Group brings a Sky Sports campaign and a Gambling Commission licence to UK prediction markets,…
The Commission has stopped treating your marketing supply chain as somebody else's problem
Daily Brief23 Oct 2026

The Commission has stopped treating your marketing supply chain as somebody else's problem

The Gambling Commission puts the advertising, marketing and affiliate chain on notice, L&L Europe pays £900,000…
The shirt-front ban did not reduce gambling advertising in football. It moved it — and that is a worse outcome for buyers
Daily Brief22 Oct 2026

The shirt-front ban did not reduce gambling advertising in football. It moved it — and that is a worse outcome for buyers

Bristol research finds the Premier League's shirt-front betting ban displaced gambling logos to sleeves and pitchside,…
The BBC is walking away from linear young audiences in the same week ITV proved they are still buyable
Daily Brief21 Oct 2026

The BBC is walking away from linear young audiences in the same week ITV proved they are still buyable

The BBC closes three linear services by Spring 2027, Flutter cuts up to 1,400 UK and…
The duty fight has moved to the high street — but online has not been told it is safe
Daily Brief20 Oct 2026

The duty fight has moved to the high street — but online has not been told it is safe

Ninety MPs push for 40% machine games duty eight days before the Budget, ITV and Sky's…
Nandy's letter puts ITV's sales house in regulatory limbo — and the clock runs out tomorrow
Daily Brief19 Oct 2026

Nandy's letter puts ITV's sales house in regulatory limbo — and the clock runs out tomorrow

Nandy is minded to intervene in the £1.6bn Sky-ITV deal as the response deadline lands, IPA…
Channel 4 hires a UKTV insider to keep its books — and starts her tomorrow
Daily Brief18 Oct 2026

Channel 4 hires a UKTV insider to keep its books — and starts her tomorrow

Channel 4's new CFO starts tomorrow with UKTV on her CV, the Bellwether splits put audio…
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