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DAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problemDAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problem
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Daily Brief

Daily UK media-buying brief for advertisers buying television: airtime prices and trading conditions, adspend and audience data, BVOD and connected TV, account and people moves, and gambling advertising rules. Written each morning by Peter Legg.

Origin goes looking for capital, and a TV buyer should read the terms
Daily Brief25 Aug 2026

Origin goes looking for capital, and a TV buyer should read the terms

Isba is close to selling a stake in Origin to the company that runs its panel.…
IG's three-year Sky deal resets what a "gambling-adjacent" brand pays for football
Daily Brief24 Aug 2026

IG's three-year Sky deal resets what a "gambling-adjacent" brand pays for football

IG signs a three-year Sky Sports Premier League co-sponsorship, an ASA promotions ruling lands on bonus…
The BBC advertising question, and why a TV buyer should be reading it now
Daily Brief23 Aug 2026

The BBC advertising question, and why a TV buyer should be reading it now

BBC advertising is a live government question, not a think-piece, and eighteen media companies have written…
Broadcasters are now selling YouTube, and starting to target it like television
Daily Brief23 Aug 2026

Broadcasters are now selling YouTube, and starting to target it like television

Channel 4 is extending broadcaster-grade targeting to the YouTube inventory it sells itself. The Premier League…
Transport for Greater Manchester puts £6m of planning and buying into review
Daily Brief23 Aug 2026

Transport for Greater Manchester puts £6m of planning and buying into review

Update to the 23 August UK media-buying brief: Transport for Greater Manchester opens a £6m planning…
Aggregation, not acquisition: what Roku's Football Zone numbers actually tell a UK buyer
Daily Brief23 Aug 2026

Aggregation, not acquisition: what Roku's Football Zone numbers actually tell a UK buyer

Quiet-Sunday UK media-buying brief for 23 August 2026: Roku's UK Football Zone engagement data, the BBC's…
The counter-case on clean shirts
Daily Brief22 Aug 2026

The counter-case on clean shirts

Late update to the 22 August UK media-buying brief: the counter-case on the Premier League front-of-shirt…
The Foster filing: what is actually alleged
Daily Brief22 Aug 2026

The Foster filing: what is actually alleged

Update to the 22 August UK media-buying brief: the detail of the amended WPP whistleblower filing…
Clean shirts, crowded pitch
Daily Brief22 Aug 2026

Clean shirts, crowded pitch

UK media-buying brief for 22 August 2026: the Premier League front-of-shirt gambling ban goes live, Sky…
UK Media-Buying Brief — Friday 21 August 2026
Daily Brief21 Aug 2026

UK Media-Buying Brief — Friday 21 August 2026

YouTube redefines a view from Monday, and ITV expects Q3 total advertising revenue down around 5%.…
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