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DAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problemDAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problem
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Daily Brief

Daily UK media-buying brief for advertisers buying television: airtime prices and trading conditions, adspend and audience data, BVOD and connected TV, account and people moves, and gambling advertising rules. Written each morning by Peter Legg.

The pro-tax lobby finally shows its hand
Daily Brief17 Oct 2026

The pro-tax lobby finally shows its hand

Ninety Labour MPs demand Machine Games Duty doubles to 40% with bingo left duty-free, BT TV…
Nandy's clock starts on Sky/ITV — and it is your 2027 AV plan that moves
Daily Brief16 Oct 2026

Nandy's clock starts on Sky/ITV — and it is your 2027 AV plan that moves

Lisa Nandy is minded to intervene in Sky's £1.6bn ITV deal, Channel 4 Sales launches Instant…
Bellwether's nine-year high is a 2026 story, not a 2027 one
Daily Brief15 Oct 2026

Bellwether's nine-year high is a 2026 story, not a 2027 one

IPA Bellwether puts UK main media budgets at a nine-year high before the 28 October Budget,…
BT buys twelve months inside the Rovers — and reprices what a soap break is worth
Daily Brief14 Oct 2026

BT buys twelve months inside the Rovers — and reprices what a soap break is worth

BT buys twelve months inside Coronation Street and Emmerdale, Publicis reports the UK largely flat, and…
The shop window closes: what a doubled MGD does to UK media money
Daily Brief13 Oct 2026

The shop window closes: what a doubled MGD does to UK media money

The BGC calls a doubled Machine Games Duty an “existential threat” as Regulus models 4,000 UK…
Three platforms and a newspaper group opened the UK upfront season
Daily Brief12 Oct 2026

Three platforms and a newspaper group opened the UK upfront season

Netflix, Disney, Amazon and Mail Metro Media open the UK upfront season, the Gambling Commission advertises…
Midnite buys the NFL's UK shop window — and the timing is the point
Daily Brief11 Oct 2026

Midnite buys the NFL's UK shop window — and the timing is the point

Midnite lands exclusive NFL betting rights for the UK and Ireland as the London games run,…
Sky Media turns a sponsorship into broadcast plumbing
Daily Brief10 Oct 2026

Sky Media turns a sponsorship into broadcast plumbing

Sky Media and Guinness co-fund live Premier League access services, Google is reported to open the…
Channel 4's sales house is suddenly a live question for 2027 planning
Daily Brief9 Oct 2026

Channel 4's sales house is suddenly a live question for 2027 planning

Channel 4's ad business is reportedly in play with the BBC's UKTV, WARC lifts 2026 global…
Amazon buys its way into the currency — and that is the story, not the canapés
Daily Brief8 Oct 2026

Amazon buys its way into the currency — and that is the story, not the canapés

Prime Video joins Barb CFlight as the first streamer in the UK TV currency, Rank pays…
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