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DAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problemDAILY BRIEF Football's gambling inventory is being squeezed from both ends at onceDAILY BRIEF A 25% machine duty would be a reprieve for the high street — and a warning shot for everyone buying onlineDAILY BRIEF The regulator has just published the black market's media plan — and it is a search queryDAILY BRIEF IG Group is buying into betting's airtime — and it is not buying as a bookmakerDAILY BRIEF The Commission has stopped treating your marketing supply chain as somebody else's problem
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Daily Brief

Daily UK media-buying brief for advertisers buying television: airtime prices and trading conditions, adspend and audience data, BVOD and connected TV, account and people moves, and gambling advertising rules. Written each morning by Peter Legg.

Sky hands its streaming stock to Amazon's agent — and the UK supply map redraws itself
Daily Brief7 Oct 2026

Sky hands its streaming stock to Amazon's agent — and the UK supply map redraws itself

Sky Media opens its UK and Ireland streaming inventory to Amazon Ads, ITVX passes three billion…
BT's £400m TalkTalk rescue takes a £1.2bn advertiser off the board
Daily Brief6 Oct 2026

BT's £400m TalkTalk rescue takes a £1.2bn advertiser off the board

BT buys TalkTalk out of administration for about £400m, the Lords' gambling ad ban call runs…
Cinema clears its best year since the pandemic — and Q4 inventory is already moving
Daily Brief5 Oct 2026

Cinema clears its best year since the pandemic — and Q4 inventory is already moving

UK cinema nears its first £1bn year since the pandemic with Q4 premium slots already sold,…
Goalhanger goes direct — and the UK's biggest podcast network stops being someone else's inventory
Daily Brief4 Oct 2026

Goalhanger goes direct — and the UK's biggest podcast network stops being someone else's inventory

Goalhanger takes ad sales in-house from January 2027, IAB Europe sets CTV disclosure standards, and the…
Vodafone TV lands another aggregation layer between you and the UK living room
Daily Brief3 Oct 2026

Vodafone TV lands another aggregation layer between you and the UK living room

Vodafone TV launches in the UK with Freely and 150+ channels, Genting shuts Coventry before the…
ITVX adds 2,000 hours of WBD factual — a reach story, not a prestige one
Daily Brief2 Oct 2026

ITVX adds 2,000 hours of WBD factual — a reach story, not a prestige one

ITVX takes 2,000 hours of TLC and Quest from Warner Bros. Discovery, BT TV returns on…
MPs tell the BBC to stop buying Suits and start selling on YouTube
Daily Brief1 Oct 2026

MPs tell the BBC to stop buying Suits and start selling on YouTube

MPs call the BBC licence fee unfit for purpose and urge a YouTube push, as Ofcom…
Reach is still where the PSBs are
Daily Brief30 Sep 2026

Reach is still where the PSBs are

Barb data shows streamers' biggest ad-tier hits trail far behind PSB programmes on reach, as UK…
The duty fight is being staged on the high street. The bill has already landed online
Daily Brief29 Sep 2026

The duty fight is being staged on the high street. The bill has already landed online

The betting sector opens a public fight against a second duty rise as Barb ships API…
The BBC's funding fight is now a broadband bill fight — and commercial TV should be watching it closely
Daily Brief28 Sep 2026

The BBC's funding fight is now a broadband bill fight — and commercial TV should be watching it closely

BBC funding returns as an £11 broadband levy, Fury v Joshua lands on Netflix for 11…
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